Late Thursday, as rumors swirled about an incident at Brown University, the network's Kaitlan Collins used social media, noting the confusion and guiding the public to her channel's 9pm newscast.
Although it is by no means a impeccable news source, her message seemed accurate for a lot of people. It is one of the broadcasters where you can find fact-based and mostly reliable reporting – especially during breaking news situations like the one taking place near a New Hampshire storage facility.
A Precarious Situation Amid a Corporate Tug-of-War
Yet the news network, now middle-aged, finds itself in a vulnerable situation as two massive media conglomerates battle over ownership of its parent company, Warner Bros Discovery.
Whatever the outcome, the destiny of CNN has become part of a high-risk game of business acquisition, instead of as a question of what benefits the news-consuming public.
“Here is one more case of the deep structural problems with origins in many years of governmental choices,” stated Victor Pickard, author of “Democracy Without Journalism?” and a academic specializing in media policy at the Penn.
The conjecture about which company will control Warner Bros Discovery – is it going to be Netflix or Paramount Skydance? – fails to grasp a larger point.
“It gets presented as a financial tale with key players as the central actors, but there is scant discussion of the societal benefit,” Pickard said.
The Additional Layer: Donald Trump
The network's predicament is made more complex by Donald Trump’s longstanding stance about a network he has frequently denounced as perhaps his primary “fake news” adversary.
Recall the chants of “CNN sucks!” at the president’s rallies, his team's disciplinary revocation of reporter Jim Acosta’s press credentials, or his clashes with Collins in official meetings.
Trump now says that the network requires new ownership. This can be interpreted as ownership that will insulate him from criticism and scrutiny. That is part of why he appears to support Paramount Skydance, which has made a aggressive takeover attempt.
He has grounds to prefer that company more. For one thing, it is run by David Ellison, son of the Trump-friendly Larry Ellison, one of the world’s richest people.
The company, parent of CBS News, also recently appointed the right-leaning Bari Weiss, noted for her “anti-woke” beliefs, as the editor-in-chief of that storied news network.
An Outcome of Further Instability
Notably, if Netflix prevails, CNN and other cable outlets would first be carved out into a independent unit. Such a move could be a welcome development to many at the network, but it’s far from a guarantee of stability. That structure could position CNN for another sale. It never ends.
If you ask Timothy Wu, much of this is illegal, anyway. The prominent critic of big tech’s dominance stated that anti-trust laws should disallow both deals.
“Each proposed deal would be harmful to the country, and both should be contested by regulators,” Wu argued.
The Bigger Challenge and a Path Forward
Regardless of the resolution with this particular battle, the bigger problem remains.
“Our current system is a highly anti-democratic system, but we ought not succumb to the belief that change is impossible,” Pickard noted. Regulatory choices – originating in the 1930s and 1940s – helped to foster this hyper-commercialized monster, and new policy decisions can address it.
Is this likely in an era where the top communications regulator refuses to acknowledge that the agency is independent? Reform is a distant prospect now, but that is not to say it will not happen in the future.
Policies that strengthen independent news organizations, bolster local journalism, finance public media, and outlaw the concentration of media power in very few hands are achievable – they are necessary for a robust democracy.
When it comes to media ownership, larger is not superior. And news organizations such as CNN must not be tools in the newest corporate chess match.